Having taken a break from reporting on sales due to real life taking up all my free time (in ironically the most exciting time for comic book sales discussion) the monthly report is back. Also working on an article that will bridge the gap in some of the month’s we missed.
The January 2012 comic book sales figures reveal some very interesting details; while helping to gauge the success of DC’s “New 52″ they also give some insight into the rest of the industry. While Marvel still holds on to the industries best dollar share % looking at the estimated sales of each title stacked up against each other tells a different story.
Marvel may have accounted for 35% of the retail market this month (only a slim lead over DC’s 34%) but it’s worth noting that their average cover price more than make’s up for the 1.6% difference between the two; Marvel’s average price was $3.59 to DC’s $3.14 (which isn’t that far off from $2.99, touche DC). Course, DC’s average price will see a bump in April when Batman and Detective Comics jump from $2.99 to $3.99.
- The most notable takeaway is probably DC’s complete dominance over the top 10. Think of it this way, Aquaman sold more copies than any other Marvel book. While that probably says less about Marvel than more about Aquaman it’s an indicator to the switch we’ve seen since DC’s relaunch. Back in March we commented how low sales had gotten for DC; their best selling book was at 76,898 and now 6 books rank higher. And Marvel’s back-t0-back events (with the upcoming Avengers Vs. X-Men) make more sense when looking at the numbers. However, as we noted last April Fear Itself #1 probably undersold and the situation now doesn’t seem any better.
- Although DC’s three titles currently over the 100,000 mark is an achievement you can’t help but wonder how long it will last. Action Comics only needs to drop by 5% next month (it dropped by 7% last month and 16% the month before that) and if Justice League and Batman drop 5% per month (a very favorable %) than were looking at around July when both titles will drop below 100,000. This could even happen sooner as most of the titles are reaching the end of their first story arc soon.
- Another noteworthy wowzer; Wonder Woman sold more than the Avengers this month.
- Captain America is officially selling less than half of what it was after it’s launch in July.
- As we recently learned, 20,000 seems to be the “you could get cut” number for DC and 15 of DC’s original “New 52″ sold under that this month; now, 6 of those 15 have already been announced to be replaced; so 9 titles. And of those 9 remaining 2 had some recent news: Rob Liefld will take over scripting for Grifter and Jesus Saiz is taking over art for Resurrection Man starting with issue #9, maybe making these two just a little safer since they have creative changes. This leaves 7 titles potentially on the brink: DC Universe Presents, Legion Lost, Fury of Firestorm, Blue Beetle, I, Vampire, Voodoo, and Captain Atom.
- Breaks my heart to see Animal Man so far down the list.
- With as much hype as Fatale and Saga are getting along with other indy titles it will be interesting to see if the numbers for Fatale increase or if the mainstream comics dropping means an increase in the popular indy titles.
More in the link below showing the estimated sales for the top 300 comics.