Event Season Is In Full Swing With Marvel Leading The Race. So Far. [Comic Book Sales]
The April 2012 comic book sales figures show a lot; but if you start at the top and work you’re way down one thing is certain, comic fans can complain all they want…events sell.
It should come to no surprise, Avengers Vs X-Men leads the pack again this month; AVX Vs #1 did really well, the two biggest Avengers books (Avengers and New Avengers) saw an increase by about 25%, and the two biggest X-Men books (Uncanny X-Men and Wolverine and the X-Men) did almost the exact same – so the four most popular ongoings which tied in saw their numbers jump by about a quarter of their readership.
The mini-event in the Bat-books, Night of the Owls, helped Batman and Nightwing increase both their numbers by 3% each (smaller event, smaller bump)
Even the The Culling, which is more of an “arc spanning several titles,” slowed down the drop-off rate from Superboy and Legion Lost from about -5/6% every month to about -2% this month.
So yeah…events sell.
Which you probably knew but when the numbers are this evident after having been through so many it’s always worth noting, at least for me. As long as people are buying these events were going to keep seeing the big two try and top themselves every summer. Personally, I think it’s a bit of a win-win, the publishers get a spike in sales and we the readers get the industries top talent competing for out attention (of course, more of this another time…)
Some [other] notes…
- DC is winner of the top 10 again this month owning 6 of the 10, down from 7 last month. With the sizable gap between Detective Comics/Batman: The Dark Knight and the Uncanny X-Men/Avengers, plus both sets tying into events, I doubt we’ll see too much of a challenge from DC there. Especially with Before Watchmen right around the corner.
- The Avengers movie has topped the billion mark, Avengers Assemble, the obvious-movie-tie-in book with the exact same cast of characters decreased it’s numbers by 47% from last month. Ouch.
- Daredevil #11 saw a 20% spike after Daredevil 10.1. Looks like Marvel’s The Omega Effect arc is helping out there. Good for ol’ Horn Head.
- Wouldn’t surprise me if Captain Atom and Voodoo were the next titles at DC to get the ax.
- Shadow #1 from Dynamite Entertainment did very well, outperforming books such as Batwoman, Batgirl, and Fantastic Four.
More from ICv2 showing the estimated sales for the top 300 comics during April 2012 HERE.
More Sales Talk @ acomicbookblog.com/tag/comic-book-sales
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